Job board marketing tools, tops and tactics.
A reader asks; Will a YouTube channel for my job board help to increase engagement with employers and jobseekers? Personally, I know I want to be putting some kind of video/podcast type media out there, as I’m sure it’ll drive traffic, sales and applications, just not sure which route to go down. Andy The short…
Part of job board marketing is leveraging LinkedIn to its fullest potential. One of the newer ways to do that is through newsletters. If you have a company page on Linkedin with at least a few hundred followers it should be available in the lower left corner. Newsletters on LinkedIn are a great way to…
With many of my clients being solopreneurs it’s important to have a wide variety of skill sets in order to run a successful job marketplace. But many do not, so if you fall into that category you’ll need to learn them or hire for them. Make no mistake, running a job board is like running…
Jobg8 is a job board network and not an aggregator, which acts like a trading platform where job boards can buy and sell quality traffic. I sent a client to them recently who wanted to buy some traffic and below is the response they gave to him about what they do. It’s a detailed explanation…
Saw this news from job board iHire last week, the are launching a job seeker podcast. iHire recently announced they are now publishing a podcast called “Find Your Niche: A Career Podcast“. It will be a bi-weekly show that explores the journey of various job seekers form all walks of life. Each 25-minute episode of…
As the owner of several sites, job boards and blogs I get a lot of the following emails, each and every day; I know a lot of you are not writers and struggle with content creation but accepting guest posts can be a source of free original content if you ask for it. There are…
One of the more common responses to my newsletter marketing strategy I tell my clients is that you have to talk to your employers on a regular basis. Whether that is once a month or once a week is up to you, but the main point is to REMIND them that you exist. Sounds kinda…
Purpose Jobs, the Midwest’s largest startup and tech community, has announced that its job matching platform now integrates with applicant tracking systems (ATS) Greenhouse, Lever and Workable. These kind of integrations are an excellent way for job marketplaces to gain new users for free. A number of ATS vendors have internal marketplaces to which job…
Virtual Vocations is helping remote professionals take their careers to the next level with the launch of its new Remote Career Center. According to Virtual Vocations CEO Laura Spawn, the launch of the Remote Career Center comes as part of a continued effort to bring valuable, constructive resources to jobseekers and professionals looking to prioritize…
I read a lot of press releases as part of news reporting activities for the various sites I operate. Doing this regularly allows me to see who is doing PR right from a vendor standpoint. My case in point for this blog is FlexJobs, the member driven job board with remote/flexible work. They push out…